Presentation Skills - Presenting with PowerPoint - Where’s the Power, What’s the Point?
It’s Friday afternoon, after lunch and you are about to watch a colleague’s presentation. As the lights dim and the dull purring sound of the projector lulls you into a semi-comatosed state, feelings of despair begin to take over, as the presenter introduces their 30 slides. You brace yourself for the endurance test that lies ahead.
Recognise the scene? It is becoming an increasingly common scenario in the business environment and we now need to take stock and ask ourselves of PowerPoint - “what is the purpose of this presentation aid?”
At first, PowerPoint seemed to be the answer to all our presentation concerns. To the less experienced presenter it Пылесосы для сухой уборки became a great way to put a presentation together. With its neat gadgets and easy-to-follow structure, PowerPoint provided a ‘quick fix’ solution to our presentation anxieties - all the presenter needed to do was to ‘deliver’ their slides.”
So why then doesn’t the audience evangelise about it in quite the same way? I am often asked by those who attend my workshops how can they engage more with their audiences when they are presenting with PowerPoint and why do their audiences seem indifferent or even disinterested in what they are trying to present?
One reason for this emerging reaction lies in the presenter’s misinterpretation of the verb ‘to deliver’. Only too often this word has become replaced by the phrase ‘to read out aloud’ and even by the phrase ‘to hide behind’.
Who wants to listen to someone reading out aloud – don’t we all know how to read already? Wouldn’t it be easier if we just give the slides to our audience to take away and read at their leisure –in more amenable surroundings?
The slick and polished nature of PowerPoint has weakened the human input in presenting to such a low level of insignificance that now, the presenter’s role is often reduced to no more than the ‘PowerPoint Operator’.
So where has it all gone wrong and how can we re-address the balance?
One of the key factors in the demise of the art of presenting is down to our basic human phobia of public speaking and our lack of motivation to address this issue. Public speaking is in fact one of the most common public fears – almost as strong as fear of death!
So PowerPoint became our knight in shining armour – it gave us the crutch we needed to get over our fears by hiding behind the technology. The screen became our shining armour – it protected our feelings of insecurity by taking the audience’s attention away from us - the presenter and directing their attention to the big screen behind us which was something far more ‘exciting’ to look at.
Unfortunately, the shine of
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