The Sales Training Series: Sell By Agreeing On At Least 3 Needs
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The Sales Training Series: Sell By Agreeing On At Least 3 Needs
Salespeople know that they’re supposed to sell to the customer’s купить стиральную машину Akai needs. Here is the classic—and tragically Cool World wrong—way they usually learn to купить стиральную машину Exqvisit do it: Uncover the first need. Begin a product presentation, covering features and benefits, and then attempt to uncover another need and then give more product talk, etc.
Research shows that presentations like this are 25 percent купить Toplux less effective than those in which a thorough needs assessment is followed by a summary of all of the customer’s needs. You will be far more successful if you begin купить телевизор Sanyo by uncovering and agreeing on at least three relevant needs that the customer perceives as important. Only then should you begin a product presentation tailored to address those needs.
Never present your product until you have agreed on at least three important and relevant needs.
Here’s how to do that:
• Ask questions designed to draw out the customer’s needs—specifically, problems or opportunities that can be best addressed by the unique capabilities of your company or your products.
• Take notes while the customer talks. This shows that you’re a good listener and that you actually care.
• Summarize and reach agreement on needs. When you believe you have uncovered at least three strong and
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Aug 06 2009